Google Analytics helps you get the most out of your web traffic data.
You can use it to improve your site’s content while increasing the amount of desired outcomes (newsletter sign-ups, online store sales, etc.)
Google Analytics can tell you what traffic is sending you engaged visitors, prospects, and customers.
Look at this chart of traffic sources.
You can see what websites are sending you traffic. This data includes search engine traffic, social media traffic, or traffic from ads on other sites.
This information gives you a better understanding of how fruitful your marketing efforts are.
For example, if you’ve purchased an advertising spot on a website, you can check to see how much traffic you are getting compared to other sources.
This comparison can help you determine if it’s worth it to renew your advertising contract.
You can use the Mobile Overview Report to see a breakdown of visitors by desktops, smartphones and tablets. This will tell you if you have a significant portion of visitors from mobile devices.
You can also use this report as the starting point for determining if your mobile users are buying products and filling out signup forms at the same rate as desktop users.
If you see a large discrepancy in performance between desktop traffic and mobile traffic, you should examine how your website flows on mobile devices.
You can use an emulator website like mobiletest.me.
If you need your website to deliver leads or generate sales, you should have a basic understanding of how to interpret your web traffic data.
Google Analytics is free to setup. The trends and marketing insights gained are extremely valuable.