Are you trying to figure out why your online store isn’t on the first page of Google?
If you want Google to work for you, then you need to understand what Google wants from you.
While other businesses contribute billions to Google’s income each year, Google makes most of its money through online advertising. Despite the company’s investments in other ventures, that doesn’t appear to be changing anytime soon.” – Source: Investopedia
When we search for something on Google, we will most likely either click one of the ten organic results, an ad or modify the search query.
At some point, we will eventually click one of the ten results or an ad.
As long as Google maintains their reputation for being the best search engine to deliver highly relevant and useful results that we can trust;
- we will keep coming back to Google to search for more things, and
- Google continues to make a killing by selling ad space on their search results.
If you want to get your online store to show up on the first page of Google consistently, you need to make sure that you include generating relevant and trustworthy content in your SEO strategy.
But what makes content relevant and trustworthy?
It’s absolutely critical that brands achieve relevance. One of the primary methods for accomplishing relevance is to create relevant content.” -Source: Neil Patel
What makes a piece of content relevant is up to interpretation. The metric I would use to measure relevancy is how many times people share the content.
If you want to create something that people will share, you need to have a solid understanding of who is buying your product, and why they’re buying it.
Knowing who your customers are will help you create content that future customers will find interesting and helpful.
You also need to use the right keywords. Keywords will help make the content more relevant to your audience.
If the title of your blog post uses the same words I searched with, that quickly lets me know I’m on the right page.
Those same keywords will also make your content more relevant for Google. Using keywords is your way of telling Google what your page is about.
Here’s a more in-depth review of how to make your content more relevant. The article is written by Neil Patel.
If you are not familiar with Neil, he is a famous expert in the online marketing community that helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue.
Trustworthy content is content that people vouch for by linking to it.
If you have enough of the right people linking to your content, that is a strong signal to Google that the page is trustworthy enough to be listed on the first page whenever someone enters your keywords.
Link building is an SEO tactic that promotes trustworthiness.
Link building campaigns often involve outreach to other closely related blogs in your industry. The purpose of reaching out to other sites is to get a link from their site back to yours.
The more relevant backlinks you build, the more Google views your content as a proper result.
There is another benefit to using link building for SEO.
The act of reaching out for links could lead to a long-term collaborative relationship with an influencer.
An influencer is a real, relatable person who has attracted a loyal following on their blog or social media channels. We call them “influencers” because by inspiring others to follow them, they’ve earned the power to move those followers to action. Influencers can be powerful partners to brands, campaigns, and social causes because others listen when they talk and care about what they have to say.”- Source: Tapinfluence.com
Influencers are a TRIPLE THREAT. They can:
- build brand awareness in an authentic way,
- introduce you to a lot of people you don’t have access to, and
- generate a good amount of referral traffic.
A good link from a highly-visited influencer blog can lead to an increase in traffic and sales.
Check out this survey by James Agate of Skyrocket SEO that illustrates how much digital marketing consultants value content marketing as a foundation for their link building outreach.
Here’s a more in-depth look at how to start a link building campaign from Moz.com a highly respected industry voice on SEO.
It takes a lot of work to get your store to show up in the first ten results of a search request.
If that’s your goal, it’s important to have an understanding of what your target audience and Google wants from you.
Remember, build valuable content. Then use that content for a link building campaign.