Are you updating your website because you need more online sales leads?
If so, then you may have started the process of working with a web developer to get your new site up and running.
As you work with your developer, keep in mind that there are three ways to approach building your new website.
Selecting the right approach is based on the needs and preferences of your business.
Answering the following questions will help you determine the best approach to building a lead generating website based on your specific needs and preferences.
- Is your budget the top priority?
- Are you concerned about user experience (how people interact with your new site)?
- Does your brand require amazing graphics that delight your prospects?
- Do you need to be online as soon as possible?
- Are you selling products through your website?
- Is there a need for a custom look to stand out from the competition?
- Do you need a full setup of SEO, social media, content marketing, and email marketing tools to accelerate sales?
How you answer these questions, will help you determine which of the three methods below is best suited for building your website.
Design Approach #1: Theme Build
The theme build method is for organizations with a limited budget that require an immediate internet presence.
This approach minimizes the costs associated with a full custom design. It also cuts down the time it takes to develop the website.
Since there’s a limited amount of design customization in a theme build, the focus should be on creating well-written content and optimizing the landing page structure.
These are the two areas that will have the most impact on converting visitors into sales leads.
Design Approach #2: Semi-Custom Build
The semi-custom build allows you to inject custom design elements that convey your brand’s appeal.
The semi-custom build is necessary if you need specific functionalities such as event reservations, appointment setting, or e-commerce transactions.
Compared to a theme build, a semi-custom build will require more time to complete and a higher budget.
Design Approach #3: Custom Build
The custom build is for organizations that need a substantial increase in sales leads.
This approach to web development is ideal for companies interested in a heavy emphasis on user experience (UX), high-volume e-commerce transactions, and long-term content marketing initiatives.
You should use a custom build for a professional, unique look that resonates well with your target customers.
Compared to a semi-custom build and theme build, a custom build will require the most time to complete and the highest budget.
No Matter What You Choose
No matter which approach you choose, certain features should always be included on the website. Every lead generation site should be
- search engine friendly,
- mobile responsive, and
- integrated with a professional content management system.
These mandatory features help ensure that your site can be found by prospects, is mobile-friendly, and has an administrative dashboard for updating content.